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Showing posts from January, 2015

Deliberate

What could be more innocuous than a light bulb? Sure, its discovery careened the Industrial Revolution into hyper drive but, at the end of a modern day, it's just a light bulb. The heart of the porch light. The glow filling the lamp shade above my reading chair. A box to check off on my next trip to the store. The light bulb. Who would imagine there was a cartel in its history? Well, there is. In 1924, several of the world's leading manufacturers met in Geneva to hammer out a pact: they would produce inferior products. Specifically, each company agreed to engineer bulbs with shorter life spans. Prior to this convening, light bulbs burned for up to 2,500 hours. By 1930, bulbs around the world lasted for a mere 1,000 hours. The Phoebus cartel, as they named themselves, was comprised of seven companies hailing from six different countries (General Electric included). This tiny consortium authorized themselves to redesign the industry landscape with the express goal of increa...